1 Search Engine Optimisation or SEO is only one way of getting the search engines to pick up that you are there. Something else that you must not neglect if you want your website to be noticed is obtaining links.
2 Your website is offering a service to your visitors – links provide them with other sites of interest which they may want to visit. Although the retail industry might say they want people to stay on their site, rather than going anywhere else, carefully chosen links may be able to get people even more interested in the product you are selling! You may have to think laterally!
In the eyes of a search engine there definitely seem to be good links and bad links. Good links will get you higher up the page rankings and onto the top of the listings, bad links at best will be ignored and at worst could actually could against you and your site be listed much lower.
– A good link is one from a site which has high relevance to yours, and which is has a good page rank.
– A bad link is one from an obvious link farm, and has no contextual links to your sites.