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Monthly Archives: June 2018

Website Design Software

There are numerous website design software packages that are available for purchase or that can be downloaded for free from the internet. Many argue that some free downloads will rival the best website design package that you can buy so a little research is necessary to determine which will best fit your need.

When choosing web design software, make certain that it will assist you in optimizing your website for search engine optimization (SEO). Choose website design software that will link your pages together internally so your visitors can navigate the site easily. This linking design in the website design software can also boost your website’s ranking.

The web design software package that you choose should assist you in the use of Meta Tags. Using the right keywords in the Meta Tags will also boost your website’s ranking. It is not always necessary to pay and SEO expert to optimize your website. There are many products that you can purchase to help you but if your website was designed for SEO you should see organic growth on most search engines. There are a number of directories that you can submit your website to which also helps to push it up the search engine ladder.

Aside from using the SEO features in your website design software there are two services that will assist in troubleshooting your website for SEO once it is ready for the web. Yslow and Website Grader will evaluate your website and create a report about what changes will assist in creating a more SEO friendly site. Both of these services are free and can be found websitegrader.com or at yahoo.com

Once you have used the web design software to help you optimize the use of the keywords that best describe your business you can use other tools to increase traffic to your website. RSS feeds alert visitors when you have added new content to your site. Social networks are perfect and free. Write articles about your business and submit them to article directories with you company link. Whether you build your own site with web design software or your hire someone to build it for you, the process of keeping your site updated and fresh is an ongoing but very necessary process.

Web Design Mistakes

  1. Garish Colours

I would like to think that web developers have learned a lot about colour theory in the past 20 years, and for the most part, they have. The use of complimentary colours, often subtle or pastel hues that help add a visual flair to a design is now the norm.

Then there’s websites that think colour is the most important aspect of a website, more so than content. These websites then go and shove it in your face. Websites with bright red or garish green layouts. These websites are a visual nightmare and no web design expert would make these choices, so we can only hope they are caused by pushy clients.

  1. Too Many Fonts

The right choice of font can do a lot for a piece of text. It can be presented in a professional manner (Arial), perhaps with more character (Papyrus) or it can be cartoony to appeal to children (Comic Sans), whilst Sans Serif fonts are theoretically easier to read on-screens.

With all these possibilities it can be difficult to know which to choose. And what if you want a different meaning for each piece of text on-screen? Why, use 30 different fonts of course!

No. Do not do that. I was using sarcasm to illustrate a point. Too many fonts on-screen can be confusing to see as each style is fighting for attention. The text itself loses any flow it has as your eyes jump from font to font, rather than focusing on the content itself.

  1. Music

Music on websites is one of the most memorable aspects of websites from the early 2000s. MySpace was the most prominent of the offenders, with the ability to add your own song to your profile. The idea was to help give visitors an idea of who you are and what your personality is.

People did this for years, despite knowing that any time they went onto someone else’s profile, the first thing they did was turn off whatever awful music was playing. Adding music to your web page is distracting and anything you choose is unlikely to appeal to every (or any) visitor you get. Most importantly, however, is that it changes the users first thought from:

“What a lovely website. What should I look at first?” into

“How on earth do I turn this dreadful music of?”

That is known as “Starting off on the wrong foot”.

Link Building Simplified

1. Know What Keywords to target

From your keyword research have your top 5 or 10 keyword phrases ready to use these in your link anchor text

(you have done keyword research, right? If not stop link building and go back a step or 3 … do your keyword research!  )

So for example I would use Web Design Australia as a link rather than (say) the straight URL webdesignspecialist.com.au or even the company name Web Design Specialist. Yes you want to rank well for your company name but unless its something that you know people are going to search for you’re better off concentrate on the keyphrases instead.

2. Focus your link building strategy

There’s a LOT of ways to build back-links.  Some of these are

  1. BLOGGING. (my favourite)
  2. directory submission (Dmoz, Yahoo Directory, etc)
  3. article submission (- like this one !!)
  4. press releases (PRWeb.com)
  5. social media outlets (FaceBook, Linked In)
  6. bookmarking sites (Digg, Reddit, Furl)
  7. Forums (niche forums)

 If time is limited (isn’t it always!) pick one or two from the list and really work at it. Focus on those 1 or 2 areas and build up an expertise in them.  (For me I find blogging gives the best return ). The key it to focus… otherwise you can spread yourself too thin and get no appreciable results from anything

3. Find Authority sites and get links from them.

Most Search engines see links back to your site as a “vote of confidence” for your site. But that’s not the whole story – if only it were !

The more relevant and authoritative the site providing the link back is, the more weight is given to the link.

It’s not always easy (or cheap) try and get links from sites that are in a related or similar field to yours. But  it’s well worth it. It can count as valuable as a dozen or a hundred “not related” links.

Example of what is a “relevant link” : for me as a web designer a paid link in a web designer directory or a link from a hosting company would be valuable. To an online clothing store these links would be considerably less valuable ( since they are not thematically linked to the clothing industry)

About Basics of Link Building

Relevant – If you want strong links to your site then you need relevant links from web pages that contain content which is relevant to your own website. For example you do not want to build links to a logo design website from a page about wooden fences! This is a bad move. You need links from relevant and authentic web pages, it’s that simple.

Keywords – The most important thing you need before beginning any seo / link building journey is a list of relevant keywords / search terms that people use to find websites such as your own. If you created your list of keywords / search terms in a matter of minutes you probably did it wrong. Many people make the mistake of picking the most obvious search terms / keywords but these terms usually have many competitors all fighting to get to the top of the Google and Yahoo listings. A new website stands little chance of building a strong online presence when they try to compete with the bigger websites that have been online for years. You need to be realistic about your chances of obtaining a position in the search engines that will be beneficial to you. Fortunately though for the smaller websites while the big websites are fighting over the giant search terms, small websites can focus on the niche keywords / search terms. For example if you have a website about Search Engine Optimisation, then rather that building links for the search term ‘Search Engine Optimisation’ you could try involving the area in which you offer this service, for example you could have ‘Web Design Leicester’ for your key phrase and you would stand a far greater chance of achieving a listing in the search engines that will provide visitors to your website. There are lots of these keyword niches so it is often a good idea to have a few niche key phrases that will generate a reasonable amount of visitors to your website or ‘traffic’ as it is known in the SEO industry. You should build your links to your website from other websites containing your niche keywords.

Indexed – Not all pages on the internet are indexed / read by the search engines. In fact lots of web pages that you can build links from will not be indexed. This means that your links will also not be read by the search engines and from an SEO point of view this is not good. If the links are not indexed then they will not count. Although it can be good to have links from popular websites that do not offer indexed pages as if the pages have a lot of visitors they can click through to your site but this will not strengthen your website in the eyes of the search engines it will only send a number of visitors to your website and this number is usually very small. To check if the blog or article website you are building links from will be indexed you need to look at the source code for the web page this will tell you if the page will be indexed or not. If the page contain no follow / index instructions to the search engines then the page will not be indexed and neither will your links that you build from that page.

Page Rank – Page Rank or PR as it is known in the SEO trade is a score that Google awards your website based on how important Google feels your website to be. Many people get too obsessive over Page Rank but it can serve as a good indication of how your website is doing with respect to its SEO in comparison to other websites. The Page Rank or PR which Google awards to each page on a website is marked out of 10. It is almost impossible to achieve a PR 10 and it is very unlikely that a PR of 9 will be achieved by a business website (PR 9 is more realistic for massive websites like Facebook and Myspace). A realistic PR to aim for would be a PR 4 or PR 5 website. Page Ranks are achievable of higher but this is really for individuals and businesses that really understand the world of SEO and work many hours to achieve the results. It is usually not necessary to have an extremely high Page Rank though for Business services and you can easily find your website top of the Google and Yahoo listings with only a PR 2 if you choose the right Key phrase.

Non Harmful – Building links to your websites is generally a safe business but there are a few circumstances to avoid. The first is to not only join blogs just to post comments that are only intended to build links. Try posting useful informative comments about the subject. You should try to enjoy blogging rather than just spamming / ruining the blog for everybody else by posting meaningless links (to humans) just to achieve better search engine results. If you are optimising for ‘web design Leicester’ you shouldn’t use this in your name, as this becomes the link and it will become clear you are just spamming. You may also be thrown off the blog website if you are not respectful towards it. They are there to provide useful information and to be an enjoyable experience not just for link building.